For the younger generation, Snapchat is the hottest app around. Users can share photos and videos that can be viewed for a limited time – a whole new way of seeing the race and experiencing all the thrills of Le Mans!
Snapchat has 150 million active daily users and is especially popular among the under-25s and with women. Unique video clips and exclusive content will be posted to a dedicated Snapchat Story throughout race weekend.
Snapchatters signing up to the lemans24hours account have exclusive access to snaps (short videos or photos), starting with the Scrutineering sessions in Le Mans city centre that are already online.
Snapchat spokesperson: Snapchat Stories from the 24 Hours of Le Mans will tell the story of a legendary race, a unique event that has thousands of tales to tell. Millions of users in Europe will have a chance to experience the race in a totally new way – through the eyes of fans, celebrities and drivers. Our platform will bring the whole party atmosphere from the heart of the world’s greatest endurance race to Snapchatters everywhere.
Thomas Otton, ACO Communications Director: This partnership with Snapchat is the latest in a wave of initiatives to share the passion for the 24 Hours of Le Mans with a young, connected audience. The values conveyed by the iconic race – constantly raising the bar, teamwork, sustainable development – are exactly what today’s youth is all about.
The 24 Hours of Le Mans Snapchat Story takes you behind the scenes of the various events lined up between now and 19 June, chats with the people responsible for putting the show on the road, meet-ups with drivers and other personalities and lots more. If you’re not an avid Snapchatter already, get the app now from App Store or Google Play.